Arculus
As one of the world’s leading technology partners for premium metal payment cards, CompoSecure was uniquely positioned to innovate in the ever-evolving worlds of crypto and web3.
In the fall of 2021 they introduced Arculus, a new way for people to secure their digital assets – cold storage in the novel, yet familiar, form of a metal card. Behind the scenes, their award-winning team of researchers and developers were also creating patented technology for businesses to keep their customers safe, and put the future of digital security in every wallet.
Our challenge was to unify a diversified business with a complex offering under one brand – no small feat for a technology that has both B2C and B2B applications. We executed a top-to-bottom strategy that helped to (re)define the brand and product architecture, bringing clarity to the Arculus offering today and their ambitions for the future.
Positioning the brand at the unique intersection of simplicity and security, we developed a comprehensive guide to communicating the complicated technology through straightforward benefits.
We updated Arculus’ existing mark to find consistent angles, balanced letterforms, and purposeful details. In the leading “A” we introduced a new element, replacing the original square with a rounded rectangle–a subtle nod to the differentiating form factor of the Arculus product.
The Arculus color palette is also grounded in its form factor–the metal card. Reminiscent of natural elements, the colors elicit a tactile sensation of texture and dimension.
The Arculus type family balances personality with function. Direct and clearly legible, it retains flourishes making it immediately recognizable and ownable to Arculus.
