NBC
NBC has been a content powerhouse for almost a century, impacting the cultural landscape with genre-defying, record-breaking programs every year. With every extraordinary talent, every compelling story, and every groundbreaking show — NBC is always original.
Over 97 years, NBC's logo has evolved many times, with each change reflecting the network's growth and technological innovation. For this next chapter of NBC, we freed the bird of its outline and opened up the spacing of the feathers to allow for increased legibility and scalability across all platforms and screens.
We showcase NBC's vibrant spirit through an ever-changing spectrum of gradients. By mixing and remixing the colors of NBC, we reinforce the endless possibilities for creativity that the network fosters. These colorways provide a backbone for the identity, creating a home for content, graphics, and typography.
We also created a style guide for logo integration across the NBCUniversal ecosystem and attribution guidelines that provide cohesion across all of NBC Entertainment’s print, digital, and broadcast content.
