Celebrity branding is a strategy with untapped potential, but how can you ensure the partnership is a match made in heaven? Lauren Hartstone shared her thoughts on what makes an impactful celebrity x brand partnership.
How can you ensure the hype around Super Bowl ads goes beyond the big game? Joe Wright shares his insights on creativity that resonates, the power of emotion in storytelling, and the steps to ensure long-term impact.
Green Day frontman Billie Joe Armstrong finds his escape from chaos with the help of his headphones in this sleek and stylish spot shot by Sibling Films director Kevin Castanheira.
Lauren Hartstone shines a spotlight on the opportunity – and important responsibility – for brands to properly create for and cater to tweens with caution and positivity.
Repositioning the The Original Audio Branding Company and crafting a visual identity that signifies their authority in the industry. Check out the case study.
Netflix partners with UNESCO for African Folktales, Reimagined including short film Enmity Djinn. SR partnered with the film's director on the main titles, key art, and poster art.
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