Mikon van Gastel sees the big picture — and every detail within it.

Co-founder of Sibling Rivalry, Mikon began his career as a designer and creative director — a foundation that shapes how he approaches every project, cutting through the noise to uncover what a campaign truly needs.

From global tech brands like Apple, Google, and HPE to household names like Wendy’s, Jersey Mike’s, and Walmart, Mikon brings clarity and cohesion to complex ideas. He has a particular gift for translating innovation — whether in technology or taste — into work that feels tactile and resonant.