- Live Action
Univision is the first Spanish Language Television Network in the US with a history committed to informing, empowering, and entertaining US Hispanics. Our challenge was to leverage their heritage while keeping pace with the forward trajectory and upward mobility of its core audience.
On The Rise
We used Univision’s positioning of “Bringing together Hispanics on the Rise” support, drive, and truly enhance our creative process. We established a consistent, uplifting motion behavior for all on-air assets.
UPLIFTING HUES AND MODERN TYPE
We used bright, vibrant hues inspired by the logo colors to reflect the positive nature of Univision’s ideals.
Transitioning from condensed all caps, to a geometric, friendly face in uppercase setting, we created a modernized yet welcoming typographic system.
COHESIVE YET VARIED
Although this modular system has one strong, ownable voice, it offers a range of tonality and breadth within each programming genre. Sports, Kids, Special Events and News segments all have bespoke design and motion behaviors that specifically speak to each genre. This allows for maximum flexibility and variation throughout the larger brand.