The Lincoln Motor Company

  • Animation
  • Branding
  • Live Action


Introducing The Lincoln Motor Company.

We partnered with Hudson Rouge to rebrand and reestablish Lincoln as a bespoke, premium brand. Using the luxurious materials as our jumping off point, we created a textural identity system that highlights key aspects of the quality and craftsmanship found in the all new 2013 line up.


To achieve a sense of “quiet luxury” we rendered the Lincoln logo in a series of tactile materials — wood, leather, fabric, fiberglass, etc. The result is modular and flexible system, and a brand experience that is effortlessly elegant.