We’ve worked closely with HBO to create promo graphics for several new and returning shows – including a rare all-graphic teaser for the comedy special My Dad Wrote A Porno. While each package was unique and most of our thinking was content-driven, we also made sure to retain HBO’s well-established premium tone of voice.
HBO is a fixture destination for premium content. While they gave us free reign to explore graphic possibilities, we’ve always found that adding too many bells and whistles just doesn’t feel like HBO. These graphic packages are about simplicity and restraint – letting the content speak for itself, rather than dressing it up with a lot of complex animation.