Google

Product Launches

Ongoing collaboration

Google is synonymous with products that feel cheerfully simple while providing profoundly advanced technology. At every product launch, we strive to meet that promise.

We partner with Google across its ecosystem, from the BrandUnit to the Hardware Team to Creative Lab, working to distill complex product offerings into simple, powerful, and effective messaging across product launch events and campaigns.

GOOGLE Nest home

Welcome to the helpful home. Working with Creative Lab, we explored the ways you make your house a home, and Google makes your home a Nest.

We leaned into invisible innovation—technology that blends perfectly into our lives— through quick glimpses of everyday life and a little wit, making the features instantly understood and highly relevant.

GOOGLE Pixel and PixelBook

World, meet Pixel. We flexed our live-action and animation skills to help our friends at Art & Letters introduce Google’s phone and high performance Chromebook, with excitement and energy during this epic launch event.

We dialed up dynamic choreography, unexpected product compositions, and type-driven storytelling to capture the highly adaptable Pixelbook and truly helpful Google Pixel phone.

MADE BY GOOGLE

To showcase how Google’s products are made for all types of people and their different habitats and hobbies, we created a spot that captures the range and ease of use across home, work, and play.

Each vignette is seamlessly connected and shows a deeply relatable, and improved by technology, moment in someone’s life.

Google Meet: Series One

As part of an ongoing collaboration with Google Workspace, the Meet “Series One” family of products designed by Aruliden continues to expand. Now, more than ever, hybrid work requires video-enabled meeting devices (by Avocor) and exquisite audio capabilities (by Lenovo). Global businesses rely on remote collaboration, and Google’s inclusive touch-enabled hardware enables every participant to contribute equitably from their home or office.

Google’s venture into the meeting room space delivers on their commitment to “People-first Meetings” technology that provides innovative and immersive meeting experiences that help people feel like they’re working together, not just meeting together.

Sibling wrote, directed, and animated these product launch films using photoreal 3D. We reigned in the color palette, focused on elegant geometries, and took a direct approach to showcase the tech features IT departments fawn over.

Pushing the boundaries

Another collaboration with Creative Lab that we loved was a piece that documented the intersection between Google AR and cutting-edge choreography by the great Ryan Heffington.
We shot all choreography with Motion Capture technology, to generate motion data from the expert dancers. After the motion acquisition process, skeleton tracking methods allow the AR user to set the choreographed live dance routine free in any space around them, creating infinite creative possibilities.