LESS HERITAGE. MORE MODERNITY.
In all the work we’ve done with the iconic luxury brand Bulgari, our approach has always been to move this great heritage brand into the modern era. Across film, social, and experiential. We embody their delicate balance of glamour, confidence, intensity, and richness. Capturing the segno distintivo that is undeniably BVLGARI.
OCTO GLOBAL 360 CAMPAIGN
BVLGARI pushes the boundaries of modern watchmaking with the Octo Finissimo and the thinnest-ever mechanical chronograph in history — a remarkable fifth world record for the brand. Just as they “break the mold” with such innovation, we do so in representing it. We celebrated their new record with a campaign that seamlessly interweaves high-speed photography and photoreal CGI for an explosive look that crosses from film to OOH to print to digital.
Nothing says Bulgari more than Serpenti. BVLGARI’s icon of seduction. In this launch film and social campaign, we tell the story of the watch being born from golden sand as it slivers through the desert. The film was first released at the Basel Watch Fair and then used extensively across social and digital assets.
A Living Brand Bible
Brand bibles are typically static, templated documents that give clear programmatic instructions on how to use the brand. But BVLGARI never does anything typically. Using Aruliden’s gorgeous book as the base, we took a fresh approach to their brand bible — quite literally bringing it to life with animation, live action and typography. This unique expression quickly became a powerful internal rallying cry. And it was our very first assignment with BVLGARI, turning us into fast experts on the brand.
70TH ANNIVERSARY OF TUBOGAS
In honor of the 70th anniversary of the revolutionary Tubogas design, we worked with our partners at BVLGARI to create a film that tells its story. Brilliantly. Perhaps the most amazing part was getting to spend time in the BVLGARI vaults in the heart of Rome. When working with existing assets, having such access is extraordinary, critical, and beautiful.