BET Awards 2016
The BET Awards celebrates mass achievements in black entertainment and honors music, sports, television and motion pictures. Held at the Microsoft Theater in Los Angeles it draws an A-list crowd of who’s who in black culture.
S/R developed an extensive branding package for this iconic evening. This included both the on-air graphics package and onstage screen backdrops. For the lead-up to the event we designed an outdoor print campaign and then curated online and social content to create a cohesive statement across all media.
The design is minimal but bold, a striking modular system that uses a distinct vernacular. Linear elements not only show how we are all connected, but also transform to create graphic iconography representing the different award categories.