Sibling was tasked to help create a disruptive, engaging, responsive outdoor campaign for the release of visionary director Kahil Joseph’s award winning short film “Process”, that accompanied Sampha’s album release on Apple MUSIC.
Created in collaboration with RPM, Sibling’s goal was to drive audiences to register on Apple MUSIC. What inspires people to create sharable moments on the streets?
The media strategy involved a combination of a geo-fenced OOH poster installation, amplified with tear-away posters. Live urban projections offered an alternative to traditional OOH media tactics and instead engaged the audience on the streets and directly on their mobile phones.