An Original VR Series

  • Experiential
  • Live Action
  • VR

The Question

How do you illustrate complex concepts arising at the intersection of cutting-edge design and modern life? To answer that question we partnered with world renowned curator Paola Antonelli to write, capture and produce a multi-part virtual-reality series. We sought out visionary creators from all over the world and dove into their innovative explorations of death, life, and everything in between.


The first installment, Death & Design, premiered at the Tribeca Film Festival, followed by official selection at the Vancouver Film Festival. The remaining episodes followed in rolling release on the Samsung Gear VR and Oculus platforms.


Sibling created a modular brand built around the openness of the project’s premise. The blank space in the logo allowed for incorporation into each episodes title and the strong identity lent itself to use across multiple platforms, from print, to web to motion.


Captured on the latest Samsung 360 stereoscopic camera and augmented with fully immersive 3D animation and spatial sound, &Design showed that cerebral concepts can be made clear and engaging by utilizing new technology for more immersive storytelling