We were asked to update Freeform’s FUNDAY weekend movie block to work with their new, more minimal on-air brand. In addition, the package needed to become more flexible to accommodate unpredictable messaging from week-to week – while still retaining a bold and memorable look.
FUNDAY revives old school classics with a modern sense of humor. It’s a reason to spend a day in front of the tv, sans FOMO. Our brand package has that “favorite t-shirt” feel – slightly wrong colors, retro vibes, and just a bit of wear-and-tear. We also integrated our own riff on Freeform’s new circle-based navigational system.