BVLGARI SERPENTI SEDUTTORI: BORN TO BE GOLD
Bvlgari’s bold approach redefines contemporary watchmaking. In this launch film, we combine live-action and photoreal CGI to bring life to BVLGARI’s most sacred sign and icon of seduction: Serpenti Seduttori.
The watch is born from golden sand as it slivers through the desert with sinuous movement. Gorgeous close-ups highlight the sensual scales that form the flexible band, while the camera rolls over the iconic snake-like head crowned with cabochon-cut gemstones. Much like an Ouroboros we showcase how, for the first time in Serpenti’s watch history, the head and tail of the band connect, before finally revealing the timepiece in all its glory. The story comes full circle as golden particles give birth to the Serpenti Seduttori name, expressing Bvlgari’s high jewelry DNA.
BVLGARI Octo Finissimo: Break The Mold
BVLGARI once again pushes the boundaries of modern watchmaking with the Octo Finissimo. OCTO breaks the mold, with the thinnest ever mechanical chronograph in watchmaking history, the fifth world record for Bvlgari. The timepiece represents the perfect fusion of Italian design on the outside and Swiss craftsmanship on the inside.
By seamlessly interweaving high-speed photography and photoreal CGI, we bring the “Break The Mold” strategy to life as we witness the fist breaking the glass barrier, followed by the glass shards effortlessly forming the contents of the watch. The bold positioning statement expressed with explosive visuals and gorgeous close-ups of the watch, announces OCTO Finissimo as a true game-changer in Swiss watchmaking, and the embodiment of a contemporary masculine timepiece.