- Live Action
B&H Photo is a New York City icon with a loyal following. They are an online and brick and mortar superstore, run by a team of passionate and knowledgeable experts. As the agency of record for B&H, our immediate challenge was to generate brand awareness through YouTube content– an exciting first for this humble brand.
A BRIEF HISTORY OF B&H
B&H would not be B&H without their unique heritage and firm values. They are passionate, knowledgeable, and honest…to a fault. No one puts their customers first more than B&H. And whats more, the store experience is fun, quirky, and memorable.
This first film is a celebratory introduction to this special superstore, sharing their unique ingredients with love and charm.
Meet The Staff
It could be argued that the best thing about B&H are the people who work there. They are knowledgeable, creative, honest, and never overly salesy. This film introduces real B&H employees in one long camera move, across one long counter. Through a sequence of interactions, the viewer gets to experience the real magic of B&H. The reason why it is still important to do business with people, not algorithms.